Tuesday 18 September 2007

Barclaycard Seeks to Make OnePulse Integral to Our Future

In a bid to create a mass of marketing hype around it's new OnePulse credit card, Barclaycard have launched a site they've called What's The Future Collective.

On the site Barclaycard ask us to contemplate the future of London and in doing this seeks to secure the OnePulse card's presence in it.

With the likes of Big Brother 7's Pete Bennett being invited to post his thoughts on the future, Barclaycard are casting the net wide to bring their innovative new product to as big a market as possible.

But if the new Oyster OnePulse card lives up to the Hype I suspect those forward thinking minds out there on the net will have already imagined what they could do with the technology and the card will indeed sell itself.

According to TranSys figures, the Oyster brand has 45% unprompted brand awareness and is now one of the most recognised brands in London. It's reportedly loved by commuters who value the way it has improved their travel around London.

Like any good design, utilising innovative technology the Oyster cards fit seemlessly into the lives of millions of Londoners. With 8 million journeys in the capital every day using the Oyster system the future of Barclaycard's OnePulse card looks very bright indeed.

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