9 years ago the Oyster Project was conceived. With London's population ever growing and with the 2012 London Olympics on the horizon, executives at Transport for London were facing increasing difficulties moving commuters smartly around London. Efficiency savings would be the key and it was in partnership with TranSys that the project began to take shape.
Today we're looking at a future featuring some impressive technology bourne out of the project that appears to be doing a pretty good job of transporting Londoners with a minimum of fuss.
After several years of development the Oyster card was piloted with 80,000 members of TfL's own staff. And today 8 million London journeys each day use an Oyster card.
As for developments outside of the Capital, commuters in the know have been demanding the benefits of Oyster for many months. According to figures published by BrainJuicer, 61% of commuters in to London are 'extremely dissatisfied' that Oyster is not valid on trains or is unavailable from stations and 68% of Oyster non-users state that they would 'definitely use' Oyster when travelling by train.
Find out more about the Oyster Project and the new Barclaycard OnePulse credit card at Oyster information site: http://www.oyster-onepulse.com/
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